1

View in 2: What April the Giraffe tells us about Pop Culture | YouTube Advertisers

Description....

View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage. Last year, millions of Americans tuned in to YouTube to watch a pregnant giraffe. What was all the fuss behind it? The key to the April phenomenon is understanding that it was never really about the stream - it was about the discussions the audience was having around it. In this episode of View in 2, we explore the rapid shift in the way consumers are interacting with content today. Resources and Links: - April the Giraffe Tubefilter: https://www.tubefilter.com/2017/04/17/giraffe-cam-live-stream-youtube/ - Animal Adventure Park's April the Giraffe - Live Birth: https://www.youtube.com/watch?v=dz_errIBq3Y&t=2s - Feast of Fiction LEGEND OF ZELDA Heart Potion: https://www.youtube.com/watch?v=_bNkedMK9ro - TheDeFrancoFam Life Happens: https://www.youtube.com/watch?v=ZjtdqS7qank - Simply Nailogical 100+ Coats of Nail Polish: https://www.youtube.com/watch?v=EWHV5IxDuB0 View in 2 Playlist: https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7UbzKHUWypn0v9KS0BkIi8s View in 2 The Cocktail Party Rule of YouTube: https://www.youtube.com/watch?v=hR8Khr6CGHg&t=2s Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Created by: Jessica Hurley Written by: Matt Anderson, Earnest Pettie, Kevin Allocca Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://www.linkedin.com/company/youtube-advertisers Follow YouTube Advertisers on Twitter → https://twitter.com/YTAdvertisers Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy

Publisher:YouTube Advertisers

HOT Related!!

  1. YouTube Presents: Kellogg's Rice Krispies Treats Case Study | YouTube Advertisers

    YouTube Presents: Kellogg\'s Rice Krispies Treats Case Study | YouTube Advertisers

    To reach parents during the busy and emotional back to school season, Kellogg’s used YouTube Director Mix, Google Correlate and 6 second bumper ads to re-introduce Rice Krispies Treats to parents across the country. They used Director Mix to bring their new packaging to life online with over 100 c...

  2. View in 2: Gender Neutral Beauty on YouTube | YouTube Advertisers

    View in 2: Gender Neutral Beauty on YouTube | YouTube Advertisers

    View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage. Gender Neutral Beauty is a look into how gender identity and expectations are cha...

  3. Where We Figure Out What We’re Hungry For | YouTube Advertisers

    Where We Figure Out What We’re Hungry For | YouTube Advertisers

    Nearly 1 in 2 millennials say they go to YouTube for food prep tips before deciding what to buy. Learn how YouTube drives results for brands → https://goo.gl/rGdE7o Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertisers on LinkedIn → https://ww...

  4. Rumpelstiltskingold.com: Manifesto | YouTube Advertisers

    Rumpelstiltskingold.com: Manifesto | YouTube Advertisers

    Spin your most valuable possessions into pure, glittering gold. Learn more: Rumpelstiltskingold.com See all the Greatest Stories Retold → http://yt.be/retold Creative Agency: The Richards Group Subscribe to YouTube Advertisers → https://www.youtube.com/user/advertise Follow YouTube Advertise...

  5. ...

  6. ...

  7. ...

  8. ...

  9. ...

  10. ...